Navigating the Great Wealth Transfer: Engaging Younger Generations for Lasting Philanthropic Impact

​​If you find yourself in the role of a donor or a beneficiary, you are likely aware of the significant change that is capturing headlines: the "great wealth transfer." This unprecedented event is poised to reshape the traditional landscape of charitable giving.

So, how does Idaho Partners for Good embrace this transformation? We adopt a proactive approach by focusing on engaging younger generations and nurturing them into value-based leaders. Our mission is to foster multi-generational legacies, where families learn to give together and witness firsthand the profound impact they can make.

We must include younger generations in conversations about philanthropy, recognizing that they will chart a different course than we did. While the power to give still rests primarily in the hands of the Baby Boomers, research reveals that Millennials and Gen-Zers represent the largest customer group and are driven by values, ethics, and technology. Each time a younger generation transitions into adulthood, a resurgence of criticism and judgment arises between the different age groups. Yet, at Idaho Partners for Good, we recognize that diversity, equity, and inclusion also involve age. Each generation offers its diverse values and thought, which together hold the potential to make a difference in our communities.

At Idaho Partners for Good, we observe an increasing number of inspiring young individuals actively participating in our organization. I find great joy in both learning from them and providing mentorship. Let me mention a few of these remarkable young leaders who have made a significant impact on our work with grantees and donors: Trevor Allen, Bethany Schultz, Brandi Bork, Lantz McGinnis-Brown, Kendall Varin, Heather Gagliano, Joselyn Cantero, Kaiʻulani Bautista, Julia Trompke, and Clarissa Jackman. And there are many others whose contributions are equally valuable.

Allow me to highlight one of these extraordinary leaders, Trevor Allen. Over the past few months, Trevor has been instrumental in reshaping our communications and branding strategies. Having been involved with nonprofits for quite some time, he has personally witnessed the frustration of inadequate support for their true needs. In his own words, "There is a disconnect between giving and funding nonprofits’ true needs, which are often left unsupported. It's like giving morphine to someone to dull the pain, but it only treats the symptom, not the cancer"

Trevor’s latest project with Idaho Partners for Good has been the big task of rebranding. Recognizing the fragmented state of our brand, Trevor has undertaken a comprehensive overhaul, aiming to enhance its coherence and consistency. Experiencing our desire to include younger generations, he felt our previous image appeared overly corporate and formal. To make the face of Idaho Partners for Good more approachable, he has envisioned the "next" phase of our branding. The result is a friendly, aesthetically pleasing design that showcases our organization's essence and the remarkable individuals we collaborate with.

Stay tuned over the next two weeks as Trevor provides sneak peeks of our refreshed branding.